Targets
Mapping your Avatar’s Hot Buttons
This worksheet will help you understand exactly how to connect with your perfect client. On the left hand side simply list their frustrations and what they would want instead. At the bottom think about what their future fears might be and what they would hope for instead. Finally, think about what would keep them awake at night and what they would likely google search in relation to your business. This will help you to map out a targeted message to ensure that you are appealing to the people you most want to work with.
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