The SOS Content Method-img

By Mark Creedon

The SOS Content Method

Ever find yourself at a loss for fresh content ideas for your business? Trust me, I’ve been there!


I just adopted a new approach that takes the pressure off me and taps into the collective genius of my team. I’m excited to share this game-changer with you because I honestly understand the struggle.

Introducing the SOS Methodology—an effective way to generate content ideas with the help of your team. Let’s dive in:


S: Story 

O: Outcome

S: Segue or Strategy


Step 1: Story 

Kickstart your next content journey by using a compelling story as your cornerstone. Believe me, this is easier than it sounds. Just ask your team to share something that happened to them recently. It could be anything—from a minor commute mishap to a heartwarming personal achievement.

Step 2: Outcome 

Remember, it’s not about the specific experience but the broader lesson that came from it. That offbeat podcast during a delayed commute? The takeaway here is turning negatives into positives. Voila, you have your next content angle!

Step 3: Segue or Strategy 

Here’s where it gets interesting—your third step has two paths, depending on your content goals:

Option A: Segue

Use this step to craft a relatable message for your audience. Whether you’re talking to existing clients or potential leads, storytelling is the foundation of a marketing tactic. Mould the story from step one into a message that supports or involves your business in some way.

For instance, one of my team members recently bought herself her first brand new car. It was a huge milestone for her. When she brought it to the office the next day, we all went down to the car park and gave her a round of applause. No surprise, this story really resonated with my prospective leads because they got to see first-hand how being on my team is more like being part of a family than just an office. 

It’s not about grand narratives—your interpretation is the magic that counts.


Option B: Strategy 

Step three can also serve as a launchpad for a whole content calendar. A passing conversation about my taste in music led me to the idea of prioritizing the things I love simply because I realized I hadn’t listened to anything I loved recently. Result? A blog, podcast episode, presentation, and Hot Seat segment are all based on that single chat. By weaving your message into a story, your content becomes irresistible.

So next time you’re stuck for new content, don’t panic. If you run out of your own stories, look to your team for theirs. If there’s one thing I know for sure it’s that there’s never a shortage of stories out there if you’re just willing to listen.

When you’re ready to build a business, not just a job, we’re here to help you

  • Do you know you’re ready for more, but tired of wondering how you’re going to grow your business?
  • Are you looking to cure your frustrations and isolation with a Real Community?
  • Are you tired of feeling like you’re doomed to playing small?
  • Are you tired of spinning your wheels and getting no traction?

Here are 4 ways we can help you:

  1. Grab a copy of a white paper I recently wrote: “The top 5 reasons why you need to join a Mastermind Group NOW” – click here to download it.
  2. Grab a copy of my book. It’s a road map to creating a business that doesn’t rely on you and you have a business & not just a job – click here
  3. Join the Business Mastermind group. It’s our new Facebook community where smart business people learn to get more income, impact & independence – click here
  4. Work with me and my team privately. If you would like to work directly with me and my team to take your business to a Level 3 Business… Just send a message to [email protected] and put the work “Private” in the subject line.

Mark Creedon

Mark Creedon is the founder of Business Accelerator mastermind by Metropole and business coach to some of Australia’s leading entrepreneurs – helping them build a true business, not a job.

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