By Caroline Creedon
Innovation Amplified: Embrace Change and Scale Your Business
What’s something you’ve tried in the last week or two that hasn’t worked?
Each of us, at any given time, has something that isn’t going exactly to plan. None of us are perfect, and none of us should strive to be. Instead, we need to acknowledge what isn’t working for us and figure out how we can learn from it.
For some of us, cooking isn’t working. Well, we don’t just stop feeding ourselves because we’re not very good cooks, do we? No. Instead, we might go out and get a Thermomix or take a new cooking class.
My point is, innovation turns “failures” into growth.
Take a moment to think about one thing that might be stopping you from introducing new innovations to your business. It probably feels a lot like a simple fear of change. But let me tell you something… it’s not fear that’s holding you back!
Quite the opposite, actually – it’s comfortability. You feel comfortable where you are right now, and that’s okay! I don’t doubt the phrase “if it ain’t broke don’t fix it” when it comes to certain things, like a family recipe.
However, when it comes to business, this is often where we get stuck and even left behind.
The biggest mistake I often see my clients make is doing things the way they’ve always done them, simply because they don’t see anything wrong with it. They wonder if the change is worth it, or if “now” is the right now. But you know what’s scarier than a new idea? An old one!
Here are three critical components to introducing a new innovation to your business:
- Understand why you’re introducing the change.
- Get your team on board with that why.
- Look at the big picture together and visualize the end result.
If you can do all three things, not only will you have an easier team accepting innovation, but you’ll also be able to execute smoothly with everyone on the same page about the value that change is bringing to your business overall.
Maybe innovation is keeping you relevant, helping introduce you to a new audience, or simply scaling your business. Whatever it is you’re bringing on board, consider the sliding scales of A) how easy it is to execute and B) how much impact it will have on your business. When you can place projects somewhere along those scales, you can prioritize what should be done first.
Remember, innovation is only intimidating if you let it be. At the end of the day, it’s fundamental to scaling your business.
Caroline Creedon
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