
By Mark Creedon
From Wishful Thinking to Getting Shit Done
From Wishful Thinking to Getting Shit Done
Many people start with strong intentions—setting goals, making resolutions, or feeling inspired to change. But often, these ambitions fall flat. The reason? Motivation, while helpful, is fleeting. Without a solid strategy and built-in accountability, it’s easy to slip back into old habits and let important goals fade into the background.
A key concept explored in this discussion is the gap between what people want to achieve and what they actually do to get there. It’s not that people lack desire or intelligence—it’s that they often overestimate what they can commit to and underestimate the importance of a system that supports consistent action.
Why Good Intentions Aren’t Enough
Intentions are easy. Action is hard. Many people confuse setting a goal with making progress. But there’s a massive difference between thinking about doing something and actually doing it. Without a clear, realistic plan tailored to your lifestyle, even the best intentions will likely fizzle out.
Too often, people base their plans on the “ideal version” of themselves. The version who always wakes up at 5 a.m., never skips the gym, and works relentlessly without distraction. But that version rarely exists in reality. Plans need to be grounded in who you are now—not who you hope to be someday.
The Role of Structure and Planning
A major takeaway is the importance of building structure into your goals. Having a step-by-step plan, even if it’s basic, dramatically increases the odds of follow-through. The goal is to make taking action easier than not taking action. That means breaking goals down into simple, manageable tasks with realistic timelines.
For example, instead of vaguely saying, “I’ll work on my business this week,” it’s more effective to say, “I’ll spend 30 minutes each morning updating my website.” Specificity creates clarity—and clarity drives action.
Accountability Changes the Game
One of the most powerful tools for making goals stick is accountability. Whether it’s checking in with a friend, coach, or colleague, having someone who knows what you’re aiming for—and can call you out if you don’t follow through—creates an added layer of commitment.
In fact, research has shown that when you have a clear plan and a commitment to someone else, your likelihood of success can jump as high as 95%. That’s not a motivational quote—it’s a reminder that humans are wired for connection and perform better when they’re not going it alone.
Ditch the “Just Suck It Up” Mindset
There’s a cultural belief that the key to success is simply “pushing through” or “wanting it badly enough.” But that mindset overlooks a critical truth: willpower is limited. It’s not sustainable to rely on it indefinitely. Success comes not from grinding through resistance every day, but from creating an environment and system that supports your goals with minimal friction.
Success isn’t about superhuman motivation or perfect discipline. It’s about strategy, support, and being honest with yourself about what’s realistic. When you shift from wishful thinking to practical action—with accountability and structure in place—you stop hoping for results and start creating them.

Mark Creedon
Mark Creedon is the founder of Business Accelerator mastermind by Metropole and business coach to some of Australia’s leading entrepreneurs – helping them build a true business, not a job.
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