Presence
The Message Builder
The message you send to your clients and prospects defines the service you offer and where you sit in the marketplace.
There are six simple steps to achieve the optimum result and this Message Builder worksheet will quickly and easily guide you through that process.
Here are the steps:
- What is the reaction you want the receiver of your message to have? is it "Buy from me" or "Trust me" or 'Let me help you"?
- What are the most important features and benefits of your product or service?
- What is the personality of your business? Are you fun, Corporate, Professional?
- What is the inevitability of working with you?
- What is the transformation that your client or service brings? Remember the true product of what you sell is the transformation.
- Finally, who is your message really intended for. What is the true target market?
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Performance
The Game Planner
The Game Planner will help keep track of your 90 day goals. It is the very tool we use with you in your Game Plan sessions and will help you to:
- Activate your plans
- Calibrate to check that everything is on track and to adjust if necessary
- Acelerate to drive the project
- Celebrate wins to analyse what the win is, the lessons learned and celebrate the outcome
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