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Structure
The Momentum Gatherer
The Momentum Gatherer is to give you a midway booster to your 6 week projects you set in your Project Jump Starter worksheet. It will help you understand what you have achieved, what you are confident of achieving & what lesson’s you have learned to date.
Implement
Project Jumpstarter
Use The Project Jumpstarter to create a 6 week strategy to get you back on track by listing 3 projects you need to work on. Work out how far you have progressed, where you are stuck & what actions to take to get you to your goal. Use The Momentum Gatherer worksheet to give you a booster along the way.
Implement
The Marketing Content Planner
The Marketing Content Planner will help you get ahead of your marketing strategy. It will help you plan out 1 month in advance (use 3 worksheets for a 3month forward planning strategy). The sheet is divided into rows for each week of the month and columns for each style of marketing eg the first column might be Linkedin, the second Current Clients and the third, Referrals and so on. Then in each box simply note 1 or 2 activities for each of those marketing styles. At the top on the right give each month a theme so that there is a consistency to your marketing to each style throughout the month.
Sales
Mapping your Avatar’s Hot Buttons
This worksheet will help you understand exactly how to connect with your perfect client. On the left hand side simply list their frustrations and what they would want instead. At the bottom think about what their future fears might be and what they would hope for instead. Finally, think about what would keep them awake at night and what they would likely google search in relation to your business. This will help you to map out a targeted message to ensure that you are appealing to the people you most want to work with.