
By Mark Creedon
5 Ways to Get Your Team to Care as Much as You Do
1. Turn Problems Into Opportunities for Ownership
When the weight of decision-making and problem-solving falls solely on one person, it can lead to burnout and frustration. Often, this happens because team members don’t feel empowered or expected to take initiative. One way to shift this is by framing challenges not as burdens, but as opportunities for others to step in and lead.
Instead of handing down solutions, invite your team into the process. Pose open-ended questions, encourage brainstorming, and challenge them to think critically. When people have a voice in creating solutions, they naturally begin to take ownership of the outcomes. This builds confidence, accountability, and a stronger commitment to the team’s success.
2. Help Everyone See the Bigger Picture
One of the biggest reasons team members may seem disengaged is that they don’t see how their daily tasks connect to the larger mission. It’s easy for someone to feel like just another cog in the machine if they don’t understand the impact of their role.
Leaders can combat this by clearly and consistently linking individual responsibilities to broader goals. Whether someone is in a customer-facing position or behind the scenes, explain how their work contributes to the team’s mission, customer satisfaction, or overall growth. This clarity can spark purpose and motivation, giving even routine work a greater sense of meaning.
3. Set Goals That Matter to the Team
Metrics like revenue targets and productivity numbers are important, but they often fail to inspire on their own. People are far more likely to engage with goals that feel personal, relevant, and fulfilling. That’s why it’s important to co-create goals with your team that resonate with both their professional growth and the team’s mission.
Engage in conversations to learn what motivates your team members individually. Are they driven by recognition, creativity, growth, or impact? Then find ways to align your team’s objectives with these motivators. When people can see how achieving a team goal also benefits them personally, they’ll naturally invest more energy and care into the process.
4. Invest in Their Growth and Development
People are more likely to care when they know they are cared for. One of the strongest ways to demonstrate that is by actively investing in their development. This doesn’t always require a formal training program or big budget. It could mean mentorship, stretch assignments, or simply encouraging someone to take on a new challenge.
When team members know they have a future within the organization, they’re more likely to take ownership of their present roles. Growth creates commitment. A culture that values continuous learning and improvement signals that everyone is expected—and supported—to evolve.
5. Recognize the Person, Not Just the Performance
Recognition is one of the most underrated yet impactful tools a leader can use to foster a sense of belonging and motivation. Too often, appreciation is reserved for hitting quotas or landing big wins. But people want to feel seen for who they are, not just what they produce.
Start small. Offer regular, sincere praise—not just for outcomes, but for effort, creativity, and character. Acknowledge when someone goes the extra mile, even if the results aren’t immediate. Celebrate personal milestones like birthdays or anniversaries to show you value them as individuals. This kind of recognition builds trust and emotional connection, which in turn inspires deeper care and loyalty.
Creating a team that cares as much as you do isn’t about hiring the perfect people—it’s about leading them in a way that builds ownership, meaning, and connection. When team members feel empowered to contribute, understand the importance of their role, have goals they care about, are supported in their growth, and feel genuinely valued, they naturally begin to invest themselves more fully.
These five strategies aren’t quick fixes, but when applied consistently, they can transform a workplace from one of obligation to one of shared passion and purpose. And that’s when the real magic happens—when a team moves together not because they have to, but because they truly want to.

Mark Creedon
Mark Creedon is the founder of Business Accelerator mastermind by Metropole and business coach to some of Australia’s leading entrepreneurs – helping them build a true business, not a job.
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