10 Strategies to Boost Marketing Momentum

You’ve heard of the 1% rule, right? Making incremental 1% improvements every day is more impactful than trying to tackle one giant leap. So, here are 10 super simple things you can start doing today to help you achieve the growth and momentum you’re after:

• Tag people.

When you post things on social media, whatever it is, if you aren’t tagging people, you aren’t connecting! It’s a huge missed opportunity. Getting other people involved means getting them engaged, and we all know (or should know) that engagement is key to social media success!

Think of the famous “sign wars” you’ve probably already seen floating around the internet – it’s a perfect example of the momentum you can gain when you get others involved.

• Email with purpose.

There are so many components to email marketing, and you can pick and choose which parts you want to take advantage of. But be wary, don’t oversaturate this tactic! People’s inboxes are already flooded, so be intentional with what you send out.

Another key thing to note here is that email marketing has the potential to offer an incredible return on investment if done efficiently.

• Nominate yourself. 

There are a ton of business awards out there. Start nominating yourself for some of them! Look to your local agencies and “top 100” lists to start. The value and authority they’ll bring to your website are incredible. Whether you win the award or not, even just the nomination itself is valuable.

But be cautious… There are some dodgy ones out there that just ask for a fee in exchange for the “award.” Even if you think this might look good on your website now, you’re risking your reputation.

• Form industry partnerships.

Partner with businesses that aren’t competitors, whether they’re in a similar industry or they share your ideal clients.

Great examples of industry partnerships that really work are those car washes you see in the car parks of shopping centers or the coffee vans parked outside construction sites. (For more innovative marketing ideas like this one, check out this article!)

• Create video content.

If you’re not already using videos to market your business, you’re missing out. People connect with people, and videos are crucial for building your brand and making authentic connections with your clients. Videos are also proven to convert better than any other form of marketing content!

If you haven’t already, check out Nick Creedon’s 3-step process for creating video content and making video marketing a breeze.

• Use brand ambassadors.

Picture this: One of your employees is at a barbecue over the weekend. They’re chatting with a group of people, and someone asks them what they do for work. Well, they can either say, “Oh, I work in insurance,” or they can say, “I work at the so-and-so insurance firm. It’s a great team, and we help people get the best coverage, etc.”

Now, what if you offered a referral fee to each of your employees (and/or clients) for any new leads or clients they bring on board?

Take this tip one step further and consider using celebrity ambassadors and/or influencers for maximum exposure (think the George Foreman grill).

• Run webinars.

Host an information session for all your potential leads to ask questions and learn more about your business. This is another way to build those authentic connections with new clients, but it’s also a great opportunity to position yourself as an expert in your industry. Consider an “ask me anything” approach, then marvel at all the knowledge and wisdom you have to share!

• Offer competitions and giveaways.

Whether you choose to go old-school with a “drop your business card” bowl at your cash register or host a digital giveaway, these types of strategies are a great way to get your name circulating. More importantly, they help you gather a ton of leads and connections for your database.

• Get podcasting.

You might be ready to start your own podcast, which is a super easy way to create new content regularly that can then be recycled across pretty much all your other marketing channels.

If you’re not quite there yet, dip your toes into the world of podcasting by sitting in as a guest expert on someone else’s podcast. This is another great chance to serve as the authority in your field.

Hot tip: People who run podcasts are always looking for content ideas, so they’ll be eager to hear from you!)

• Go local.

Never underestimate the value of being known (favorably) around your community. Build relationships with the local organizations around your business to get people talking. Local schools and sports clubs are always looking for sponsors and support.

Remember, these tips complement your existing marketing practices, they don’t replace them. Test out which ones work best for you and get innovating today!